We've a selection of background materials with easy steps to help
Canal Companies develop their understanding and take control of their online presence.
We also offer a range of Internet Management Services.
It used to be said, in its early days, that the Internet was a 'great
leveller', meaning that it was just as easy for a small company to have a
website and get noticed, as it was for big companies. The big companies may have
huge marketing budgets to throw at the print media, but any company could have a presence on the Internet
for very little.
Unfortunately that is no longer true, in fact it probably never
A big budget can buy a well designed and easy to use website. A big budget
can invest in search engine optimisation to dominate the Search rankings,
and it can buy top rankings through pay per click advertising. A big budget
can buy a big website marketing campaign.
But smaller companies still do have one advantage that can help to 'level
the playing field'. You are, or you should be, able to get closer to your customers.
To take advantage of that 'closeness' online you must use your scarce resources to understand
and manage your 'online
presence'. The Internet is no longer just a website, it is also all the two-way communication
opportunities that the new media opens up.
Do you know what people are saying about your business online?
At one time you could feel comfortable that the only online information about
your canal business was the friendly stuff on your website.
Now things are different; on the Internet everyone can be a reviewer. Have you
read your reviews? More»
Social media is an expanding platform that has grown rapidly in popularity
amongst all age groups.
The power and potential of social networking is huge and
presents a marketing opportunity that shouldn't be missed. However it must be
used wisely and adequately resourced. More»
Considering the economic importance of canal
company websites, often bringing over 80% of business, many are seriously
under designed and under resourced.
Many websites only provide ‘factual’ information, rather than
presenting the customer care ethos of the company and its 'unique selling
You can have a superbly designed website offering a great deal to your
customers, but if few people visit the site you are simply wasting money and
handing customers to your competitors!
Search Engine Optimisation is a must for any commercial website.